The Pure Food Co.

Packaging Design

The Pure Food Co. is a start-up brand from New Zealand offering delicious texture modified smooth puree meals for people with eating difficulties. For each food variant, a unique icon was created. Beside the pouch and the carton box, a concept for a plastic pot was also developed. The Pure Food Co. won the Health & Wellness category award among some well established New Zealand food companies and really exciting products.

Project Details

Packaging design for texture modified smooth puree meals for people with eating difficulties.

  • Packaging Design