The wine T’ga za Jug (Longing for the South) is named after an old poem (written by Konstantin Miladinov) and is one of the most famous Macedonian red wines.
What’s interesting is that poets named this wine in 1973 since it was the official wine for the Poetry Evenings Festival in Struga, Macedonia.
The task was to redesign the old wine label by following the new strategy developed by McCann Belgrade’s strategic team. Also, the developed concept should be flexible enough in order to introduce a whole range of T’ga za Jug wines.
The new label is an evolution of the old design.
It is composed of two contrasting elements:
1. Black matte surface that holds the brand name as a central focus point
2. Diagonally placed foil-blocked surface which contains bits of the poem
The contrast of the black and the red surface creates an illusion as if a piece of the poem is placed behind the black label.