Petar Pavlov is a multidisciplinary strategic designer specialised in brand development and packaging design.
During his Design & Visual Communications studies at Accademia Italiana, he started working at the agency McCann. In his seven years at McCann, working for clients such as The Coca-Cola Company, Bacardi, Nestle, Raiffeisen, Bacardi, amongst other, he managed to progress from a Junior Designer to the position of Senior Art Director. Throughout this experience, he developed his own design process, a combination between strategic and visual thinking.
At 2014, he founded his own studio, focusing on development of visual identities, branding and packaging design. The clients range from innovative startups, B2B companies, passionate entrepreneurs, companies in various industries and other design agencies.
Depending upon the type of project, a network of collaborators is formed to join the team. This way the team is always created depending upon the particular task and its needs, optimising resources and output quality.
The design process always starts with a research in order to fully understand the project and bring its essence to life through design.