Rape is not love
2010
Motion Graphics, Art Direction, Advertising
The goal of the "Rape is not love" campaign was to raise awareness of the most common three types of rapes: acquaintance, date and marital rape.
- Rape is not love
Rare are the cases when the rapist is some stranger. Most often it’s someone close to the victim – a boyfriend/girlfriend, a husband/wife, a long-time friend. This makes it hard for the victims to identify whether they were raped, and they try to forget the whole event. But by not coming forward, they make themselves victims forever.
The goal of this campaign was to raise awareness of the most common three types of rapes: acquaintance, date and marital rape. 

- The hardest part of this project was the research phase. Reading these horrible stories wasn't an easy task. All I can say is that we must do our best in fighting this crime!
- The campaign was made during my academic studies. So if there are any appropriate organizations who want to use it, I’ll be more than glad to share it.
Twitter
Twitter
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Doritos packaging concept
The shape and the texture of the Doritos chips are used as the base for this packaging concept.
The packaging's structure can keep the chips closed after opening.Package Design, Conceptual Design2009 -
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The idea behind this concept was to make a packaging where the name of the product will be written by the product itself instead of using any kind of printing techniques.
Considering the future of technology and the endless possibilities to shape your product, it's definitely a subject that deserves attention.Package Design, Conceptual Design2009 -
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Creative Exchange - Visual Identity
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Packaging design and in-store display developed for Salomon ExoSensifit.Package Design, Art Direction, Product Design2010 -
Present Coke's true qualities.Advertising, Copywriting2008 -
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Design2008 -
Poetry taking another dimension.Art Direction, Design, Typography2008 -
Give the transporters a symbol that will unite them and define their goals.identity system, Design2008
All works © Petar Pavlov 2011.
Please do not reproduce without the expressed written consent of Petar Pavlov.
Please do not reproduce without the expressed written consent of Petar Pavlov.