Salomon Packaging and In-Store Display
2010
Package Design, Art Direction, Product Design
Packaging design and in-store display developed for Salomon ExoSensifit.
- Salomon Packaging
- After seeing my Doritos Packaging Concept, Salomon gave me an opportunity to create a packaging design for one of their new products EXO III CALF (Compression tights for calves) and an In-Store Display for the entire Exo Sensifit Range.
- Salomons Exo Sensifit technology provides support and increased blood flow to calf muscles, improving both performance and recovery.
There were several key points mentioned in the brief regarding the final solution:- Primary target is the professional trail running community;
- The packaging should not look cheap;
- The consumer needs to be able to touch and stretch the product, which basically means that I can't put it in a closed box;
- The packaging should stand out from the rest of the competition;
- The ExoSensifit logo (shown above) must be included.
- The packaging should work for all sizes (S, M, L, XL), both Regular and Long Version of the product.
- There's a length difference of 11cm (4.3in) between the smallest size (33cm or 12.9 in) and the largest size (44cm or 17.3in). I minimized this difference with two simple folds:
- Primary target is the professional trail running community;
- And here is the final solution:
The compression tights were placed in such a manner to represent the letter "X" in the EXO logo. The product was kept in place by two knitted elastic bands.
When the product is removed, a hidden "X" becomes visible.
Many packagings have their size labeled on the back of the packaging. This makes it hard for the customer to find the right size instantly. That's why I decided to place it on front. The proper size is underlined with a silver marker.
The dieline construction allows for the packaging to be folded and neatly closed upon purchase.
- So the end result is a simple, practical and cost-efficient packaging that meets all of the required key points.
- Salomon In-Store Display
Besides the packaging, I also developed an in-store display for the entire Exo Sensifit Range. 
- The in-store display is composed of 3 elements:
- Extruded hexagon with width of 110cm (43.3 inches)
- Extruded hexagon with width of 55cm (21.6 inches)
- Rods used for connecting the hexagons 
- The hexagons can be deconstructed by removing some of their sides in order to save on space.
- Thanks to this system, endless variations can be generated just by using these three elements.
- I am happy that Salomon selected my concept and this was their feedback regarding the project:
"You have managed to capture the essence of the EXO Sensifit story."
The product is already in stores and available for purchase.
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