Doritos Packaging Concept
2009
Package Design, Conceptual Design
Doritos packaging concept
The shape and the texture of the Doritos chips are used as the base for this packaging concept.
The packaging's structure can keep the chips closed after opening.
The shape and the texture of the Doritos chips are used as the base for this packaging concept.
The packaging's structure can keep the chips closed after opening.
- This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept. 
- What's good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see how this system works with the scaled-down prototype.
- Currently I'm developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create artworks of his own.
The artworks can be submitted inside this facebook group: http://bit.ly/tQvpU
Please download the Doritos Template Pack (http://bit.ly/rGY2V) which contains two different layered psd templates (see previews below) ready for you to apply the artwork.
I would really love to see what you will come up with! 
- UPDATE:
The Croatian Design Society organized a workshop for children aged 7-14 years where they were given the task to create artworks for this packaging. It is a great honor to be part of this and see the way these young designers think. I would like to thank to Izvorka Juric for organizing this.
Here are some photos from the workshop: 
Photo Credit: Dragana Iles, HDD
Leon Bokun, 12 years
Lovro Baletic, 11 years
Luka Mahmuljin - Udovcic
Roko Hoic, 8 years- SECOND UPDATE:
I wrote a tutorial how to create the packaging in 3DS Max which you can read here. I also talk how to use 3D software as a tool for generating new ideas.
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